HOM

Messieurs Belpaume and Anselme probably didn't quite know what they were starting when in 1968 they introduced the HOM brand to France. The Marseille-based duo invested every design with that uniquely French 'je ne sais quoi'. Within two years they added avant garde designs - forerunners of HOM's famous 3001 Lingerie d'Homme which presents a new exciting and very different collection every autumn. HOMSports debuted in 1995 (later worn by the French team that won the 1998 Football World Cup), swiftly followed by 'happiness for men', HOM's patented HO1 horizontal opening. HOM remains one of the world's leading designer underwear brands.